Looking for another way to promote your contracting business? How about an email newsletter? Sure, email newsletters can be annoying, but that’s only when they are not created or sent correctly. No one really wants daily newsletters from the same company. Some companies even go overboard sending multiple emails a day. This is enough to aggravate a person for them to remove themselves from your email list entirely. We wanted to share with you ways to use construction email newsletter that won’t annoy your audience.
• Be strategic in your approach.
• Make your email content relevant. Low quality emails can hurt you and increase the numbers of be unsubscribing.
• How often you send an email out will depend on your business, your customers, and your service.
• Your email will depend whether your target is a former customer or potential customer. A couple times a month for a former customer is good, as long as your information is useful. For a potential customer, you could double that frequency.
• Emails help keep your name in front of any and all customers, especially former customers who can give your more business or new clients.
• People will learn about your knowledge and expertise through your email and turn to you when they need help.
• Your emails need to provide value and offer people something. For example: home improvement tips, home trends, new products, etc.
• Make your newsletter 90 percent informative and 10 percent promotional.
• Make your newsletter intriguing. Catch your audience with a fun interesting title or visuals. Link to quality blogs or articles. Avoid using spammy words like FREE or CLICK HERE in the subject line.
• When you get a subscriber, let them know (on average) how often you will be emailing them so they will be aware. You can also provide an option for them to choose how often they get an email (which they may prefer).

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